Advertising is all around us, on TV, on the radio, on the side of buses, in shop windows and on your phone. Marketing is essential to all business functions and it is the job of the marketing manager to ensure that a company or organisation is promoted in the right way to make profit and get noticed. Marketing requires a large skillset: creativity, organisation and management skills are all key.
If you are well organised and have a creative mind, Marketing could be the course for you!
What will I learn?
Marketing courses are usually ran by the Business or Management schools and so students will gain a broad understanding of Business Management, specialising in Marketing. You will take modules in Marketing Strategy, Research, Consumer Behaviour and Decision Making alongside broader Business modules in Finance, Management and Logistics. You will also look at case studies and examine business plans for companies both nationally and internationally.
There is the opportunity to take a year in industry and gain practical experience in the workplace.
Graduates have gained careers in marketing management, advertising, marketing research, sales management and public relations.